Manager, Graphic Design
Basic Position Information
Job Code: 2201
Title: Manager, Graphic Design
Department: Advancement & University Relations
Essential Personnel: N
Job Family: External Relations
Job Sub-Family: Communications & Marketing
FLSA Classification: E
Job Grade: 15
Grade Min: $58,809
Grade Mid: $70,571
UHD Succession Plan: N/A
Criticality of Position: N/A
Career Ladder: In-Range
Campus Security Authority: N
Screening Committee: N
Motor Vehicle Record Check: N
Job Summary
The Manager of Graphic Design is an integral member of the marketing department for University Relations at UHD. This position provides creative guidance, shapes design direction, and creates designs from concept through production.
Duties
- Supports UHD marketing and communications by producing high-quality internal and external marketing pieces for print and digital campaigns.
- Maintains the aesthetic branding and mission of the university through design.
- Maintains design projects for UHD resulting in an integrated strategy to advance the UHD brand.
- Maintains UHD brand standards by communicating best design practices.
- Monitors the graphic design work of other departments to ensure it adheres to basic rules of design and branding.
- Designs, develops and delivers graphics, visual text, and imagery for institutional branding, as well as program, event and executive marketing, for both digital and print media.
- Assists in the development of student design interns; provides instruction and direction to students to further promote the university brand.
- Works independently as well as in a multidisciplinary team environment.
- Meets time-sensitive requests through effective communication, time management, follow-through, and high-quality design.
- Works collaboratively with colleagues.
- Shows clients various creative options while selecting colors, images, text style and layout that maintains brand standards.
- Maintains flexibility, organization, and the ability to understand the brand.
Marginal Duties
- Performs all other duties as assigned.
Supervisory Responsibilities
Direct Reports:
- None
Delegation of Work:
- N/A
Supervision Given:
- N/A
Qualifications
Required Education:
- Bachelor's degree in Design, Communications, Marketing, Fine Arts, or a related field
Required Experience:
- Minimum of five (5) years of professional experience in brand management, advertising, graphic design, or related design-based field.
License/Certification:
- None required
Preferred Qualifications
- An understanding of marketing in Higher Education
Knowledge, Skills and Abilities
Knowledge:
- Knowledge of best practices for producing a wide variety of media assets, including resolution and ratios;
- Knowledge of all pertinent computer applications relating to design production, Adobe Creative Cloud (Photoshop, Illustrator and InDesign) and Microsoft Office (in particular PowerPoint).
Skills:
- Strong customer service and organizational skills.
Abilities:
- Ability to communicate effectively with other teams and staff throughout the University
- Ability to stay up to date with the latest design trends and best practices
- Ability to effectively communicate with a wide range of individuals and constituencies in a diverse community.
- Ability to manage a diverse workload with multiple competing priorities and stakeholder needs.
- Ability to follow through on tasks and follow guidance and direction.
Work Location and Physical Demands
Primary Work Location:
- Works in an office environment.
Physical Demands:
- Work is performed in a typical, comfortable interior work environment which does not subject the employee to any unpleasant elements; individual has discretion in relation to walking, standing etc., and has minimal exposure to physical risks.
Position Specific Competencies
Commitment to Excellence - UHD
- Demonstrates a commitment to competently perform his/her job duties and responsibilities within established time frames.
- Continuously strives to improve work performance.
- Accepts responsibility for his/her commitments to the university.
- Contributes to the success of the university by consistently providing quality results in the performance of his/her job duties and responsibilities.
Dependability
- Takes responsibility to accomplish job assignments within reasonable deadlines.
- Willing to accept new projects and/or commitments.
- Does due diligence to complete projects within specified timeframes and/or fulfill commitments.
- Arrives to work on time prepared and ready to contribute.
Flexibility
- Willingly adjusts to changing work assignments or conditions.
- Open to changes in operational procedures, technology, and/or organizational structure.
- Views changes as opportunities for learning and professional development.
- Displays a positive attitude to encourage others.
- Promptly responds to changes in work priorities and/or unexpected circumstances or situations.
Focus on Customer Service
- Focuses on customer's needs and expectations. (Customers can be students, external constituents, employees, or university guests.)
- Respectfully ascertains customer's needs and determines appropriate response.
- Promptly responds by providing requested information, takes appropriate action, or refers customer to appropriate individual or department.
- If further actions need to be taken, advises customers of realistic timeframes for a response to their request.
- Follows up with customers on outstanding requests in a timely manner.
- Tactfully explains to customers why their needs and/or expectations cannot be met if the university does not provide the requested information or services.
Integrity
- Demonstrates high ethical standards of conduct in the performance of his/her job duties and responsibilities.
- Accepts responsibility for his/her actions.
- Respects and complies with department and university policies, procedures, and work rules.
Proficiency
- Possesses required job skills and knowledge.
- Demonstrates the ability to apply those skills and knowledge to competently perform his/her job duties and assignments.
Respect and Cooperation
- Treats others with courtesy, respect, and dignity in the workplace.
- Promotes cooperation through open and honest communications and consideration of others ideas, thoughts, and opinions.
Writing Proficiency
- Demonstrates the ability to express information clearly and concisely in writing.
- Formulates and writes information to effectively communicate messages, ideas, and/or concepts for the intended recipient or audience.
- Uses appropriate words and tone, and correct grammar.
Student Success Indirect Support
- Contributes to student success by assisting students with anything that supports their student experience, whether directly or indirectly.
- Helps students navigate their way through the different offices, programs, and services at the university and/or connects students with the appropriate party(ies).
- Connects students with services or resources that can help them with career exploration, goal selection, and ongoing academic assistance.
- Helps students build peer support networks.
- Encourages student participation in out-of-class activities.
- Provides encouragement and guidance to foster student success.
- Treats students with respect
- Maintains the learning environment to ensure quality and/or sound pedagogy.
This job description may not encompass all duties and responsibilities associated with the position.