Dr. Dinah Cohen
Dr. Dinah Cohen
Associate Professor of MarketingGeneral Business, Marketing, and Supply Chain ManagementBiography
Dr. Dinah Cohen is an Assistant Professor of Marketing at The University of Houston-Downtown. She earned her Ph.D. in Business Administration (Marketing) from Duke University. Dr. Cohen's research interests include digital goods, product co-creation, pricing, and competitive strategy. Her work has appeared in various academic journals including Marketing Science and Management Science, and she has presented at numerous refereed national and international conferences.
When she joined MDCOB in 2019, Dr. Cohen brought over 10 years of experience in teaching MBA and undergraduate business students. She considers teaching to be a vital and fulfilling part of her academic career. Dr. Cohen is committed to sharing her expertise, contributing to the intellectual growth of students, and guiding students towards becoming better managers, making more rational decisions, and succeeding in the business world outside of school. Her teaching interests include digital and social media marketing, analytics, and decision modeling.
Prior to academia, Dr. Cohen worked in the software industry, where she managed product development and direct corporate sales.
Degrees Earned
Ph.D. in Business Administration (Marketing), Duke University, NC, USA
M.S. in Applied Mathematics, Ulyanovsk State University, Russia
M.A. in Linguistics and International Communications, Ulyanovsk State University, Russia
Courses Taught
Digital Marketing
Social Media Marketing
Understanding Digital Consumer
Mobil, Web, and Email Marketing
Personal Selling
Integrated Marketing Communications
Customer Relationship Management
Data Driven Operations
Decision Models
New Products
More Information
Cohen-Vernik, D.A., Yang, L., Pazgal A., 2022. "Strategic Delegation with Differentiated Products." Customer Needs and Solutions, Volume 9. https://doi.org/10.1007/s40547-022-00130-7
Cohen-Vernik, D. A., Syam N., Pazgal A., 2019. "Competing with Co-Created Products." International Journal of Research in Marketing, Volume 36(1) https://doi.org/10.1016/j.ijresmar.2018.11.001
Cohen-Vernik, D. A., Pazgal, A., 2017. "Price Adjustment Policy with Partial Refunds". Journal of Retailing, Volume 93(4) https://doi.org/10.1016/j.jretai.2017.08.002
Cohen-Vernik, D. A., Purohit, D., 2014. "Turn-and-Earn Incentives with a Product line." Management Science, Volume 60(2) https://doi.org/10.1287/mnsc.2013.1774
Vernik, D. A., Purohit D., Desai P., 2011. "Digital Music Set Free: The Flip-Side of DRM." Marketing Science, Volume 30(6) https://doi.org/10.1287/mksc.1110.0668
Keeney, R., Vernik, D., 2007. "Analysis of the Biological Clock Decision." Decision Analysis, Volume 4(3) https://doi.org/10.1287/deca.1070.0094