Executive Director, Marketing

The Executive Director of Marketing develops and implements strategic marketing strategies across UHD's colleges, programs and departments, for graduate and undergraduate degrees. The Executive Director oversees a team of marketing professionals to develop digital and print collateral for UHD's internal constituents, as well as overseeing the department's media buying, budgets and vendors. The Executive Director ensures brand consistency, coordinates photography and video shoots, and oversees the distribution of university-wide email content to promote events and activities.

• Manages a marketing team overseeing the development of various marketing collateral and projects.
• Develops and coordinates marketing plans and projects for UHD colleges and departments.
• Participates in marketing planning sessions and meetings with vendors, internal teams, and external groups.
• Provides advice on promotional items and manages their selection.
• Schedules the distribution of email blasts.

• Performs all other duties as assigned

Direct Reports:

• Full Time Employees

Delegation of Work:

• Regularly assigns work to subordinate(s)

Supervision Given:

• Has primary responsibility for conducting performance evaluations and making recommendations for hiring and dismissing employees.

Required Education:

• Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, English, or a related field

Required Experience:

• Minimum of seven (7) years of related work experience and supervisory experience

License/Certification:

• None required

• Master's degree in Marketing
• Supervisory experience managing a team of creative professionals.
• Experience in developing and implementing marketing plans.

Knowledge:

Skills:

Abilities:

• Knowledge of digital marketing, graphic design, media buying, and advertising/marketing strategies
• Knowledge of the trends, issues, and practices pertaining to marketing in the higher education sector
• Knowledge of relevant emerging technologies.
• Exceptional interpersonal and communication skills
• Strong analytical and problem solving skills
• Marketing or creative services project management skills
• Ability to manage professional staff.

Primary Work Location:

• Works in an office environment

Physical Demands:

• Work is normally performed in a typical interior work environment which does not subject the employee to any unpleasant elements.
• Involves sometimes working outside standard business hours to cover events, conduct interviews, and assist with communication.
• Involves travel off site to cover events, conduct interviews, and assist with communication.
• Position is physically comfortable; individual has discretion about sitting (80%), walking (10%), standing (10%), etc.
• Work environment involves minimal exposure to physical risks.
• Must be able to move up to 45lbs.

Commitment to Excellence - UHD

• Demonstrates a commitment to competently perform his/her job duties and responsibilities within established time frames.
• Continuously strives to improve work performance.
• Accepts responsibility for his/her commitments to the university.
• Contributes to the success of the university by consistently providing quality results in the performance of his/her job duties and responsibilities.

Integrity

• Demonstrates high ethical standards of conduct in the performance of his/her job duties and responsibilities.
• Accepts responsibility for his/her actions.
• Respects and complies with department and university policies, procedures, and work rules.

Respect and Cooperation

• Treats others with courtesy, respect, and dignity in the workplace.
• Promotes cooperation through open and honest communications and consideration of others ideas, thoughts, and opinions.

Leadership

• Leads the organizational unit's endeavors to achieve its goals and objectives in support of the university's vision and mission.
• Oversees the organizational unit's operations in accordance with the university's shared values of excellence, student success, inclusiveness, respect, and integrity.
• Fosters a dynamic work environment that encourages teamwork and cooperation.

Accountability

• Accountable for oversight of organizational unit's projects and initiatives; monitors utilization of allocated resources and status of projected time frames.
• Ensures organizational unit's operation are in compliance with university and department policies and procedures; responsible for development and revision of policies and procedures for assigned area(s).
• Resolves complex issues after careful consideration of all relevant

information.

• Collaborates with other university administrators to keep the university apprised of significant developments and issues.

Change Management

• Manages the development and implementation of change initiatives to advance the university's goals and objectives.
• Assesses the availability of resources and ascertains additional resources required to effect change within projected timelines.
• Promotes the benefits of new methods, technology, and/or work environments resulting from changes.
• Addresses concerns to minimize impact of potential consequences of changes.
• Provides encouragement and support to employees through the change process.
• Supports changes in the university's organizational structure.

Strategic Planning

• Develops organizational unit's short- and long-term goals and objectives that align with the university's strategic plan.
• Establishes assessment measures to evaluate the organizational unit's progress toward accomplishing its goals and objectives.
• Determines priorities and allocates resources to achieve the organizational unit's goals and objectives.
• Anticipates potential difficulties and concerns, and develops feasible contingency plans.
• Collaborates with other university administrators to coordinate efforts across organizational units.

Talent Management

• Communicates the organizational unit's priorities and initiatives to employees and the importance of their contributions to the organizational unit's goals and objectives.
• Motivates employees by encouraging a commitment to excellence and recognizing employee accomplishments.
• Clearly defines employee responsibilities and expectations; provides guidance and constructive feedback.
• Encourages employee participation in professional development and training, and supports mentoring and on-the-job training to provide the tools for employees to be successful.
• Promotes teamwork and a work environment that fosters cooperation.
• Manages the resolution of performance issues expeditiously and with discretion.

Financial Administration

• Assesses and modifies organizational unit's budget annually to provide sufficient resources for organizational unit's operations aligned with goals and objectives, in consideration of the university's budget constraints.
• Directs administration of the organizational unit's budget to ensure effective utilization of financial resources and compliance with federal, State, and university policies and procedures.
• Approves disbursement of funds consistent with the organizational unit's budget.
• Monitors status of organizational unit's budget, and directs the resolution of deficiencies and/or discrepancies.

Organizational Engagement

• Positively represents organizational unit to internal and external constituents in support of the organizational unit's efforts and in recognition of its accomplishments.
• Coordinates with other university administrators to collaborate endeavors across organizational units.
• Builds rapport with external constituents to advance the organizational unit's goals and objectives and engage the community with the university's efforts to address the needs and advance the development of the region.
• Competently responds to audits and requests from governmental entities and UH-System on behalf of the organizational unit.

Student Success Indirect Support

• Contributes to student success by assisting students with anything that supports their student experience, whether directly or indirectly.
• Helps students navigate their way through the different offices, programs, and services at the university and/or connects students with the appropriate party(ies).
• Connects students with services or resources that can help them with career exploration, goal selection, and ongoing academic assistance.
• Helps students build peer support networks.
• Encourages student participation in out-of-class activities.
• Provides encouragement and guidance to foster student success.
• Treats students with respect
• Maintains the learning environment to ensure quality and/or sound pedagogy.